Ageism Awareness Day

Ageism refers to stereotypes (how we think), prejudice (how we feel), and discrimination (how we act) toward others or ourselves based on age. It negatively impacts our health and well-being, our financial security, and the economy. It exists in many forms, influencing everything from personal interactions to public policy, and impacts us at every age.

The good news is that we can do something about it, and we begin by spreading the word on Ageism Awareness Day.

Ageism Awareness Day is an opportunity to draw attention to the impact of ageism in our society and how we can reframe aging in our communities.

It takes us all working together to #EndAgeism.

We need as many people as possible to spread the word on their social media platforms before, during and after Ageism Awareness Day.

Choose what works for you​

• Spread awareness of Ageism Awareness Day to your email lists and social media networks. Use our Social Media & Email Toolkit for inspiration and sample posts.
• Share facts about ageism that are relevant to your audience. Follow ASA as we post facts, or for inspiration, read our fact sheet.
• Share stories to shed light on ways we can be more age-inclusive in our lives and careers. Amplify your impact by reaching out to influencers.
• Reach out to local media, and government officials using our press release template and sample proclamation.
• Looking for other ideas?
  • Lead a discussion group about a film or book about ageism with your friends & colleagues.
  • Volunteer to speak to local community or religious organizations about ageism.
  • Reach out to an ageism expert and ask them to speak to your group. Check with a local university or contact ASA for an expert.
  • Follow ASA for inspiration!
    • Facebook: facebook.com/asaging
    • LinkedIn: linkedin.com/company/american-society-on-aging
    • Twitter/X: twitter.com/asaging
    • Instagram: instagram.com/asaging

On October 9th, take action!

• Be a role model for aging by having meaningful conversations about age to help spark change and combat age stereotypes.
• Share your Ageism Awareness Day activities with your network, including events you held before Ageism Awareness Day, so ASA and others can spread the news.
• Be active on social media and like, comment and share posts about Ageism Awareness Day.
• Make sure to tag @asaging and use the hashtags: #AgeismAwarenessDay and #TalkAboutAgeism so others can find you!

After Ageism Awareness Day, continue to #TalkAboutAgeism  

Let’s keep the momentum going! Please use the hashtag #TalkAboutAgeism all year to bring attention to ageism in our society.

Dig deeper into ageism and share with your networks.

Contacting the press?
Start with our template announcement.

Find everything you need here to communicate effectively, including content, hashtags and visuals.

Reaching out to your government representatives?
Here is a sample proclamation for you to tailor for your community.

Are you an educator?
Check out our resources on how to talk about age and the 100th day of school.

Explore The National Center to Reframe Aging’s resources for Ageism Awareness Day:

• Quick Start Guide—Starting with Why?

• Frame of Mind Video Series

• Election Ageism Guide

The National Center to Reframe Aging is also hosting an Ageism Awareness Day webinar on Oct. 2! Register here.

These materials have been produced in collaboration with ASA's Ageism & Culture Advisory Council.

ASA’s Ageism & Culture Advisory Council focuses on ageism awareness initiatives, which is one of ASA’s strategic priorities. This volunteer-led organization has developed these tools to combat ageism in our communities and reframe how we talk about aging and older people in a society where ageism is pervasive.

We rely on input and support from all ASA members! Please email agepositive@asaging.org with any questions.