Toolkits

Age-inclusive imagery in advertising and marketing helps to reframe the way that we all think about aging. This guide, created in partnership with Shutterstock, will help you in selecting and creating more age-inclusive content in your own promotional materials. We have also created a curated image and video library of age-inclusive content for you to use in your work. View the library here.

To celebrate this, all our members will receive 20% off at Shutterstock, so you will have access to a more diverse portfolio to use in your marketing efforts. Use code ASA20 when you register.

ASA has produced a toolkit with 10 tips to help those in the aging field ask for donations for their causes and the communities they serve. This toolkit provides actionable advice to help you craft stories that appeal to donors, while avoiding ageist stereotypes. Ultimately, this guide will help you create compelling fundraising appeals that center around hope and possibilities.

SAGE and ASA partnered this fall to address the urgent issue of congregate food programs during the pandemic.

This toolkit is designed to help you plan a caravan roll through local communities as a safe and accessible way to organize a protest for everyone, including people who aren’t able to or don’t feel safe joining marches or protests on foot.